Tropical Reef Travel Group
The Tropical Reef Travel Group (TRTG or Company), merges several former APVG business models together with initiatives and programs of the CBO Foundation, mainly its ocean-issue awareness effort, our MySandDollars travel rewards program and plastic packaging waste reduction objectives.
TRTG will build a socially responsible brand and plastic-free food and beverage operation with an underlying ocean focus. Under the TRTG business model, it will operate as the parent holding company that will own four (4) stand-alone branded operating divisions (as briefly described below).
Its core division consists of The Tropical Reef Travel Café(TRTC) business, which will be driven by ourTravel Rewards Program. Utilizing an integrated marketing approach, TRTC units will expand rapidly to drive solid growth for many years to come. Initially throughout the North American, Hawaiian and select Caribbean markets, then internationally. The goal is to position TRTG for a Direct Public Offering (DPO) of its equity shares within three (3) years.
This allows employees and customers to share in its growth and success, while addressing one of the worlds challenges - the plastic packaging waste crisis. TRTG employees will also become part of the APVG Employee Profit Sharing Plan, as explained elsewhere.
Each TRTG division will have its own experienced President/CEO who will be tasked to build out their management teams and business to achieve the goals and objectives outlined under a consolidated group business plan. Each CEO’s will earn a ten-percent (10%) share of their division's adjusted net profits, plus an equity stake in TRTG over a three (3) year vesting period.
The background theme of the TRTG business is focused around promoting tropical island or beach travel, ocean front destination resort lodging, cruise ship travel and offer its exclusive private yacht charter vacations. This travel theme is laced with a social fabric of helping increase awareness of important ocean and marine life issues, such as ocean plastic waste reduction, marine life conservation, reducing global overfishing and shark finning practices.
TRTG's goal will be to deliver a consistent message strategy through a well-understood travel metric, which showcases the beauty and importance of the oceans, while addressing the need to protect them. We accomplish this by bringing the ocean directly into the daily lives of our members and guests online or through a local Travel Cafe.
A typical Travel Café will average 3,600 to 5,000 SF in size. By late 2025, TRTC projects to have close to 350 Cafes within North America, with an established growth curve of over 80 new Units annually. The primary TRTG divisions that will drive TRTG combined revenues and membership growth are briefly listed below;
The Tropical Reef Travel Cafe (TRTC) business model is the core division which all others are built around. TRTC will build, own and operate all of its proposed franchise-like tropical themed food and beverage operations. TheTravel Cafe concept is wrapped within a full-service travel agency, featuring saltwater aquariums, Maui-grown Hawaiian coffee, a unique menu of healthy food items, including its signature BaggeddAboudIt brand of sandwiches, salads, tapas and pizzas, plus they will serve healthy beer, wine, smoothies and other specialties in a semi-table service operation. They will all feature ongoing travel and ocean =related programming on a series of in unit monitors.
The Tropical Reef Travel Services (TRTS) division will develop and operate a full serve travel agency specializing in destination ocean front resorts, hotels cruises and yacht charters. They will administer the brands online travel booking engine and travel rewards redemptions. It will hold the primary travel operating licenses and certificates, train all personal, and oversee all compliance issues. It will hire and place all agents within Travel Café locations, and develop an ongoing list of travel seminars to be held within Cafés.
The Tropical Reef Travel Network (TRTN) will develop the 24-hour Travel Channel and related ocean-focused programming that will be broadcast within all Travel Cafes. They will offer travel-related partner brands the opportunity to advertise on the Travel Channel that will also show webisodes of The AngelPreneur, showcase its sailing yacht charters, new logo-branded and reusable products, promote the Travel Cafe Manager partnership opportunity. They will develop and offer a streaming service that allows customers to watch the travel channel and special features at home or on mobile devises.
The Tropical Reef Cruise Club (TRCB) or Cruise Club) will organize and offer theme cruises on chartered cruise ships initially, and may even acquire one or more smaller ships once membership of the MySandDollars.com travel rewards programs grows. These cruises are reserved for paying members and offered as rewards for redeeming their SandDollar$ (SD$), the virtual currency they earn for participating in the program. The Cruise Club will also package and manage our private yacht charter vacations, the annual Founders Club Cruise, Waste EXPO Cruise, and Hybrid Sailing Club (HSC) crewed sailing vacation programs.
TRTG will be one of the first businesses to be established, likely within Thousand Oaks or Camarillo, California in early 2020, and will begin building its management team shortly thereafter.