Overview of The
Tropical Reef Travel Cafes
The Tropical Reef Travel Cafe (TRTC or Travel Cafes) business represents the heart of the overall Tropical Reef Travel Group (TRTG) brand. Travel Cafes will be established, owned and operated by TRTC, under a unique franchise-like
Location General Manager Agreement (LGMA) through-out North America.
Travel Cafes will feature a warm and welcoming tropical theme, wrapped around a full-service travel agency. They will have limited table serve, offer a menu of healthy foods, a beer and wine bar for adult guests, meeting room, patios where feasible.
Our proposed initial signature Travel Café will be located within Thousand Oaks, California, our proposed corporate base, and designed to be over 10,000 SF within either an existing commercial space or one built to suit our needs.
As shown in the conceptual renderings to the right, this Cafe will feature seven large saltwater aquariums, include a test kitchen, video production studio, a large meeting room, long wine and beer bar, logo-branded retail store, CBO Foundation desk, and four outdoor patios.
Although no location has yet been secured, APVG is looking at suitable locations near the Summerlin community of western Las Vegas for this Cafe. Once secured, TRTG will also establish its corporate office in or near that location.
Our Signature Travel Cafe is intended to brand the overall Cafe business model, and does not represent the intended chain of smaller units that will grow our Cafe network. An average Travel Cafe will be approximately 3,600-5,000 SF in size depending on location (similar to the 3,600 conceptual rendering shown below. Most will be located in existing retail strip malls, major regional shopping centers, major airport terminals, larger destination resort hotels and office towers. Regular Travel Cafe's will serve only select beer and wine, while the Travel Cafe Plus concept will offer a limited full-bar serving beer, wine and tropical drinks.
TRTC intends to build five typical Travel Cafes within Southern California in various existing retail spaces to allow future Cafe Partners to see these designs in operation. We intend to build up to 5 units within Las Vegas, and 3 units on the Island of Maui Hawaii, by the end of 2020.
Each Cafe will be open seven days a week from 8 am to 11 pm, offer an over-the-counter food & beverage concept that will offer full-service travel agency services, feature Hawaiian coffee, smoothies, frozen yogurt, plus its signature line of BageddAboudIt pizza’s, specialty sandwiches and salads.
They will feature saltwater aquariums, a private meeting room for 50 to 60 people with tables, multiple video monitors featuring ocean-related travel and special programming. They will offer logo apparel items for Tropical Reef, CBO Foundation and other APVG brands, and specialty products.
If a region can support 10 or more Travel Cafe units by population, TRTC will establish a regional support center that will inventory food items, staples and merchandise needed to meet consumer demands.
TRTC intends to initially open 5 units in Malibu, Camarillo, Thousand Oaks, Ventura and Santa Barbara, California, 3 Units including Lahaina, Kihei and Kahului, on the Island of Maui, Hawaii, plus 5 units within the greater Las Vegas area by late 2020. Additional locations may be added, and we hope to grow by 125 Units throughout North America annually starting in 2023.
Instead of offering independent TRTC fast food franchises, the Company has developed an exclusive low cost, low risk Location Cafe Partnership Agreement (LCPA or Cafe Partner). This program was designed to attract those who have experience running a food operation and wish to own one, but do not have the start-up capital to risk venturing out on their own. Click here to learn more.
The Travel Cafés interior design will offer a warm tropical island theme, with palm trees and teak furnishings. They will offer the brand's MySandDollar$ (MSD$)
Travel Rewards loyalty program.
MSD$ members earn SandDollar$ (SD$), the programs virtual currency that they can accrue and redeem for food or travel offers within Cafes or online.
Guests join MSD$ for free, by providing a valid email address in any Café or online to become a StarFish member.
The program offers three additional paying member levels that offer higher SD$ earning power and access to specialty travel offers, greater discounts and other benefits.
The old interior elevation rendering shown above was designed for an airport space several years ago, and represents the basic tropical Cafe theme. As almost all Travel Cafes will be established in existing retail spaces, actual layouts will vary depending on space configurations. These renderings are shown purely for conceptual purposes.
TRTC's goal is to build-out various operating Travel Cafe designs across multiple retail space types within Las Vegas, to allow potential Cafe Partners interested in managing one to see these various configurations in operation.